Cass R Sunstein
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Using FDR's 1944 State of the Union Address as a starting point, the author delves deeply into the revolutionary mind that penned this remarkable declaration of economic rights and illuminates the demise of this ambitious program for reform in the wake of the president's death.
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"Nudge is about choices--how we make them and how we can make better ones. Drawing on decades of research in the fields of behavioral science and economics, authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make--ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources--and show us how sensible "choice architecture" can successfully nudge people...