Beyond labels: a doctor and a farmer conquer food confusion one bite at a time

Your roadmap to health, happiness & freedom. Meet your roadmap ; Personalize you roadmap ; Set yourself up for success

Step up your game with convenience. Shift from low to high quality processed food

Meet real food. Shift from high quality processed food to whole food

Meet your neighbor. Shift from whole food to locally grown whole food

Get your hands dirty. Shift from locally grown to home-grown whole food

Spread your wings. Become your own headliner

Appendix. Joel's story ; Sina's story ; A farmer and a PhD unite!