Three hidden ingredients in every winning marketing campaign
In simple language : what is a brand? What makes it successful? How do you manage it?
How to create a unique selling proposition
Create, or hire, or beg, to build a memorable, distinctive personality for your business
You have to be able to see it to read it
Brochures kill trees : make the trees that die for you count
Think globally, act locally
Integration wins wars and the mind of the consumer
Location, location, location : get the most from your media dollars
No one ever bought anything from an English professor
The three most important customer lessons you will ever learn
The art of building effective loyalty programs
Surprise! we're all getting older
The big breakthrough idea : where does it come from?
The power of public relations and sponsorships
How to make the most of your advertising agency
The ten secrets you really need to steal
Being all that we can be.
