Nudge : improving decisions about health, wealth, and happiness
(Book)

"A Caravan book"--T.p. verso.

Includes bibliographical references (p. 263-282) and index.

Being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself. This book invites us to enter an alternative world, one that takes our humanness as a given. The authors show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society. [From publisher's description]