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1) Behave
Author
Description
"In 1920, when she graduated from Vassar College with her degree in psychology, Rosalie Rayner took a coveted position at the Johns Hopkins research lab to assist the charismatic John B. Watson, the man who pioneered behaviorist psychology. Together, John Watson and Rosalie Rayner conducted experiments on hundreds of babies to prove behaviorist principles of nurture over nature. They also embarked on a scandalous affair that cost them both their jobs....
Author
Description
Our basic strategy for raising children, teaching students, and managing workers can be summed up in six words: Do this, and you'll get that. We dangle goodies (from candy bars to sales commissions) in front of people in the same way that we train the family pet. Unfortunately, attempts to manipulate people with incentives ultimately fail and even do lasting harm. Drawing from hundreds of studies, Kohn demonstrates that people actually do inferior...
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